Handling PR effectively isn’t only about finding journalists. It’s about finding the right ones, pitching them in a way that stands out, and keeping up with constant media shifts. With journalists receiving hundreds of pitches each day, relevance is everything.
That’s where Dazzle AI comes in. It’s designed to help PR pros work smarter, not harder, whether that means building better media lists or uncovering new, relevant newsletter writers. This blog post is all about ensuring you’re using Dazzle to its full potential.
Here are seven must-know strategies to get the most out of Dazzle.
Refine your journalist search with ‘Find Similar’
Finding one perfect journalist is a great start, but it’s rarely enough. Dazzle has a power feature called “Find Similar” which allows users to instantly discover similar journalists who cover the same topics. This is particularly useful for PR pros that require a broader yet still highly targeted selection of contacts in their media lists. Given that the majority of journalists cover more than one beat, this feature ensures that PR teams don’t miss valuable opportunities by relying on a single type of search.
Use AI recommendations to quickly expand your media lists
Once you’ve added at least three journalists in your media list, Dazzle’s AI “Recommendations” feature helps expand it quickly. In your media list view screen, click on the ‘Recommendations’ button on top. You’ll receive hundreds of new AI-driven suggestions based on the journalists already on your list.The more journalists in your media list, the smarter and better your recommendations will be.
This feature is a true game changer as it helps you grow your media lists effortlessly. It saves time and energy from the usual exhausting and tedious research you probably go through now.
Combine “Find similar” and AI recommendations for the perfect list
Building a high-quality media list isn’t just about finding journalists. It’s also about finding the right mix of voices that align with your story. By combining Dazzle’s “Find Similar” and AI recommendations feature, PR pros can quickly refine and expand their outreach list with precision.
Start by using Find Similar to discover journalists who cover related topics. Once you have a strong starting point, go to your media list and click on “Recommendations” to let AI suggest additional contacts based on the journalists you already have on your list. This approach helps ensure that your media list is not only comprehensive but also highly targeted, increasing the likelihood of coverage.
Rather than manually searching for every journalist online, this strategy saves hours of research while keeping your outreach relevant and strategic.
Find the best newsletters to pitch
Newsletters have become a powerful media channel, with platforms like Substack, Medium, and Beehiiv attracting millions of subscribers. Many PR teams struggle to find independent newsletter writers that are relevant to their stories, but Dazzle provides an easy way to locate them.
To filter journalists by newsletter type, users can:
- Navigate to the “Journalist by Outlet” search category.
- Enter “Substack,” “Beehiiv,” or “Medium” in the outlet field.
- Instantly generate a list of journalists who run independent newsletters or write articles for different blogs.
This method allows PR pros to engage with journalists outside of traditional media, expanding their reach in an era where newsletters are playing an increasingly critical role in industry conversations.
Get to the PR nitty-gritty with ‘Chat with Dazz’
Make no mistake. Dazzle, or as we nickname him - Dazz, isn't only for simple searches. It can suggest relevant journalists, but also help refine a pitch. Instead of struggling with wording, PR teams can ask Dazz for tailored recommendations such as:
- "Help me write a pitch about the launch of an AI mental health app"
- “Help me write a press release about our new SaaS platform”
- “Tell me current trends in the crypto market in 2025”
Find the right podcasts without the guesswork
Podcasts are now one of the most influential media channels, with over 424 million listeners globally. Being a guest on a relevant podcast can generate brand awareness and create long-term audience engagement.
‘Chat with Dazz’ simplifies the podcast discovery process by allowing users to search for podcast hosts in their industry, short podcast descriptions and direct links to the episodes:
- “Help me find podcasts about women in business”
- “What podcasts are talking about crypto”
- “Create a list of podcasts on AI development”
Given the increasing competition for podcast placements, using a PR search agent to target the right opportunities is essential.
Go beyond the first headline with 'Fetch more articles'
Sometimes, a journalist’s most recent articles don’t tell the full story of their interests. That’s where Dazzle’s "Fetch more articles" feature comes in. Instead of relying on one article, Dazzle lets you pull a list of articles helping you develop a deeper understanding of their coverage areas, writing style, and evolving interests.
On top of that, you get AI-generated article summaries, key topics covered in journalist’s articles and a direct link to the sources. This is especially useful when pitching journalists or those covering fast-moving industries like tech and finance. By seeing the bigger picture of their work, you can craft highly relevant, data-backed pitches that have a much better chance of getting opened.
Each of these seven tips on how to get the most out of Dazzle are particularly valuable in a landscape where journalists receive hundreds of PR pitches daily. A smart, targeted, data-driven approach increases response rates and ensures pitches land in the right inboxes.
Dazzle is designed to help PR teams cut through the noise of today’s fast-moving media environment. By leveraging these seven high-impact features, teams can streamline their workflow, drive higher engagement, and increase their coverage success.
