In PR, finding the right journalist can take hours, days, or even weeks, often ending in dead ends due to outdated contacts and missed opportunities. It’s like using an old map: slow, frustrating, and full of wrong turns.
That’s why we created Dazzle AI—to make media outreach effective, targeted, and always accurate. Unlike static media databases, Dazzle’s AI-powered search agent scans the web for each query, delivering real-time journalist insights so you can pitch with confidence.
Since launching in November 2024, we haven’t slowed down. Instead, we’ve been hard at work refining and expanding Dazzle. Now, we’re excited to introduce Dazzle AI 2.0—our biggest update yet, featuring smarter search, richer journalist profiles, and a sleeker, more intuitive interface.
What’s New in Dazzle AI 2.0?
Watch this quick summary:
1. Smarter, More Flexible Search
Finding the right media contacts is now easier than ever. Dazzle is your AI search agent—simply choose what you’re looking for: journalists, outlets, or journalists at an outlet, and describe your story in a few words. Refine your search with optional filters like location and timeframe to get even more precise results.
2. More Relevant, Actionable Results
Now, you can get over 100 journalist contacts per search and take action instantly. Add journalists to the media list, view their contact details in a heartbeat, fetch more articles, search for similar journalists, and access article summaries—all from your results list. Dazzle delivers relevant, up-to-date media matches to quickly create targeted media lists, complete with contact details, bios, and recent articles. No more copy-pasting to spreadsheets. With these features, you’ll always stay ahead of the curve.
3. Key Article Insights
Generic pitches get ignored, but Dazzle helps you personalize your outreach with short summaries and key insights from journalists’ recent coverage. By understanding their latest work, interests, and focus areas, you can craft customized pitches that are relevant, engaging, and more likely to grab their attention. This approach increases your chances of getting a response and builds stronger relationships with journalists, making future media placements even easier.
4. Similar Journalists
Found a perfect journalist match from your results? You can request similar matches to improve your results even further! If one journalist is a great fit, there’s a high chance others in their network or field might be as well. Dazz identifies and recommends more journalists with similar coverage.
5. Richer Journalist Profiles
Know who you’re pitching with enhanced journalist profiles, now featuring more detailed bios, expanded contact details, and a collection of recent and related articles to your story. Understanding a journalist's background and writing style gives you a competitive edge, allowing you to build relationships based on shared interests and mutual relevance.
6. Original Chat is Here to Stay
Do you prefer chatting? The original ‘Chat to Dazz’ feature remains available, so you can choose the workflow that suits you best. Whether you prefer an interactive chat experience or a traditional search, Dazzle adapts to your needs—offering you the best of both worlds. Stay informed, agile, and always pitch with the most up-to-date information.
Experience the New Dazzle Today
Say goodbye to outdated media lists and endless manual searching. With Dazzle AI 2.0, you can build high-quality media lists in minutes—saving you time and effort so you can focus on what truly matters: getting the best coverage.
Log into Dazzle now and experience a smarter, faster way to get coverage!
Do you have any questions or feedback? Behind Dazz, our AI search agent, are real humans ready to help. Reach out via the live chat bubble in the left corner of Dazzle. We’d love to hear from you!
